GROWTH PROGRAM
Our full two-step process
The Power Audit
A short, focused diagnostic. It's the required first step for every new client — no matter your size or budget — and it comes with zero further obligation. You walk away with a clear, documented plan whether you hire us next or not.
What you get at the end:
- Your target buyer(s) and what they actually care about
- Where your current website/content/visibility is falling short
- Where your current website/content/visibility is falling short
- A phased roadmap — what to fix first, second, third
Investment: A flat fee, the same for every client — you'll see the exact number on your first call.
You keep this plan regardless of whether you move forward with us for Step 2.
The Power Shift
Most clients who complete The Power Audit move into implementation. This is where the actual content and campaigns get built. It breaks into three connected pieces:
Foundation
- Positioning & messaging — a clear, simple story of who you help and why you're different, written in language your buyer actually uses
- Website — turning your site from a static brochure into something that actually explains your value and gets people to reach out
- Basic tracking — making sure you have a simple system so you know exactly where your leads come from
Content
- Written content — technical articles, case studies, and product/service pages built from your own team's expertise
- Technical articles & case studies — built from your own team's expertise, structured the same way every time: the problem, what we did, the result, a quote
- Video content — short explainer videos or product walkthroughs that build trust fast with technical buyers
- Website copy — product and service pages that explain your value clearly
Growth campaigns
- Search visibility (SEO) — so your content actually gets found when the right person searches for it
- Targeted outreach — LinkedIn and other channels, aimed at the exact job titles and companies who'd buy from you
- Reporting — a simple, honest monthly update on what happened and what's next
- Regular check-ins — short recurring calls to keep sales and marketing aligned
Investment: Ongoing, monthly — sized to what your business actually needs. We'll walk you through the exact number as part of your Power Audit, once we know what's realistic for your goals and budget.
Need just one thing done instead of the full program? [See Project-Based Services ]