How to Turn Your Engineers Into Your Best Marketing Asset Ask most industrial companies who their best marketing asset is and they’ll usually point to their website, their brochures, or maybe a marketing hire they brought on last year. Almost none of them will point to the person sitting in...

How B2B Buyers Are Using ChatGPT and AI Tools to Shortlist Suppliers A plant manager in India needs a new servo drive supplier. Ten years ago he would have called two vendors he already knew or asked a colleague for a recommendation. Five years ago he would have typed “servo...