How a Custom Project Package Helped a Midwest Manufacturer Fix Their Website and Start Getting Better Inquiries
About the Company
Midwest Flow Systems is a family-owned manufacturer of industrial pumps and fluid-handling equipment based in Ohio. They have been in operation for more than 25 years and primarily provide OEM machine builders, food processors, and water treatment facilities throughout the Midwest and Southeast.
Like many mid-sized enterprises, they expanded via long-term connections, trade exhibitions, and recommendations.
Their website, however, had fallen behind.
About the Company
Midwest Flow Systems is a family-owned manufacturer of industrial pumps and fluid-handling equipment based in Ohio. They have been in operation for more than 25 years and primarily provide OEM machine builders, food processors, and water treatment facilities throughout the Midwest and Southeast.
Like many mid-sized enterprises, they expanded via long-term connections, trade exhibitions, and recommendations.
Their website, however, had fallen behind.
The Challenge
Their site looked outdated. The homepage didn’t clearly explain what made them different. Product pages were thin and full of technical jargon that buyers struggled to understand. They had almost no written proof of results to show prospects, and Google barely showed them for the searches that mattered.
Sales people often had to spend the first 10–15 minutes of a call just explaining who they were and what they did. New inquiries were slow, and most still came from the same handful of contacts they’d known for years.
They weren’t ready for a full ongoing marketing program. They just needed a few key pieces fixed and built properly.
The Solution
We put together a custom project package based on what they actually needed:
a. A full rewrite and redesign of three website pages (homepage, one main product page, and the About page
b. 8 LinkedIn posts written from inputs provided by their engineers.
c. A short 90-second explainer video
d. One detailed case study pulled from a recent successful project
A simple sales one-pager their team could email or hand out
All work was handled asynchronously. We collected the necessary information through written questionnaires, shared documents, data sheets, and email exchanges with their engineers and sales manager. No meetings or video calls were required.
From those written inputs we developed everything in clear, straightforward language that a plant manager or purchasing person could quickly understand. The product page focused on the real problems their pumps solve instead of just listing specs. The case study highlighted a specific result with numbers and a short customer quote. The one-pager gave the sales team something professional and consistent to send after every first conversation.
Everything was delivered as a complete package — ready to publish and use.
The Results
Within a few months of launching the new pages and materials:
a. Website inquiries became more consistent and better qualified
b. Sales calls started differently — prospects already understood what the company did and often mentioned the case study or product page they had read
c. The sales team stopped relying only on the same old contacts and had a clear piece of proof they could share
The website stopped being a weak point and started working as a basic sales tool. Midwest Flow Systems now has clear pages, one solid proof story, and a leave-behind they can use at trade shows or in follow-ups — without committing to a long-term program.
What the Client Said
“We didn’t need a big marketing department. We just needed the important pages fixed and one real story written down properly. Now when someone lands on our site or gets our one-pager, they already get what we do. That changes the conversation.”
— Midwest Flow Systems
Want something similar for your industrial, manufacturing, or engineering business?
We can put together a custom package around exactly what you need — one service, a small bundle, or a mix that fits your situation.